![]() He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have altered the pattern of our lives. Leander Kahney, the bestselling author of Inside Steve’s Brain, offers a detailed portrait of a creative genius. Jony Ive reveals the true story of Apple’s real innovator-in-chief. Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred to as his “spiritual partner” at Apple. ![]() Along the way, Jony Ive has become the world’s leading technology innovator, won countless design awards, earned a place on the 2013 Time 100 list, and was even knighted for his “services to design and enterprise.” The designs have not only made Apple a hugely valuable company, they’ve overturned entire industries, built a loyal fan base, and created a globally powerful brand. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. It was then that Jobs realized he had found a talent who could reverse the company’s long decline. One night, Jobs discovered a scruffy British designer toiling away at Apple’s corporate headquarters, surrounded by hundreds of sketches and prototypes. In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. ![]() Doing something that’s genuinely better is very hard.” -Jony Ive
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